Clean slate. Blank page. Fresh start.
In the midst of the chaotic busy-ness (aka business) of my life, many times I wished I could just start over.
Have you ever fantasised about just hitting clear and making it all go away?
In the online business world, relaunching yourself over and over again is actually a popular thing to do.
Years ago, when launching a business required lithographic print costs covered and at least a sizable advert in your local telephone compendium, people had to put more than a virtual office address and an equally virtual telephone number on the proverbial line before they could even have a dig at potential success.
Now, it’s done with a clean WordPress installation and a Facebook page. Boom.
So yeah, it is oh-so-tempting to just start over every single time you hit the slump. But does it actually work?
As if there could be a clear-cut answer to a question like that. How long is a piece of string?
What I do know, however, is that re-launching requires an equal amount of energy to launching. Which is, a lot. Like, a real lot.
That aside, when do we actually consider such drastic change of direction the most?
When our bank account sobs like Billy-no-mates in the corner because we’re way too scared to even look at it.
When we consider getting ourselves a part-time job to tide us over.
When we dread our children asking us how “work” has been, and can pretty much hear our spouse raising an eyebrow when casting their eyes over our profit-and-loss account.
I know it well: I have been there.
And I have learned a lesson or three.
First of all, much moving and shuffling makes it harder for people to know and trust you. There’s much talk about everybody finding their tribe (aka following) but in my experience your best prospects find YOU.
Now try to be found if you’re leaving footprints online like a rabbit chased by a puppy at dawn.
Secondly, you are not exactly setting yourself up to make more money in the medium and long term if you only ever tap into a tiny segment of your potential customer base: the early adopters.
Ask anyone who makes a half decent living online: the second, third, and umpteenth launch of the same product net far more dollars or pounds than the first one.
The same goes if the product is you. People buy people, after all, and it’s much harder to find the first ones who trust you than those who trust you because someone else has trusted you before them (and didn’t die).
Still with me?
If you want a decent illustration in your mind, take a bird’s eye perspective of a marathon field: Your early adopters are the several groups of competitive athletes with just a couple of them out way in front of everyone else, and your main target audience are the masses of recreational runners behind.
Every time you relaunch yourself, you miss out on those completely. Eventually, you end up in a vicious cycle of chasing early adopters instead.
So what’s the badass move I suggest instead?
Look at where you stand right now.
It may be hard to figure it out all by yourself but a couple of questions might bring you on the right track.
Who are you on your best day for your clients?
And your worst?
Are you aware of your own superpowers?
Are you aware that your superpowers only work for some, and do you know who they are?
Do you know where they are?
And if you look at how you show up online right now, does it feel like your natural best-dressed self, or are you virtually stuck in a dress that’s too tight, shoes that are too big or too small?
Does your digital outfit hide the beautiful you like a pair of oversized tracksuit bottoms?
Does it even feel like YOU?
Because if you find yourself constantly wanting to change up everything, if you find yourself regularly chasing the quick dollar or pound, you might want to reconsider what you think about yourself and how that shows up online.
As I said, I have been there.
If you want some help digging deep to remove the randomness of self-asked questions and get you in the right space and place in record time, you know where to find me.
A word of warning, though: You might change the way you see yourself, and that might open new doors as well as closing some others.
But then again, I never said being badass was easy.
I said it was worth it.