adj. 1. A general term used to describe behaviour that is fearless, authentic, compassionate, and ethical. 2. Well above the social standard for “normal” behaviour. 3. The opposite of dumb ass behaviour. URBAN DICTIONARY
[badass • website]
A website that gets the name of your ideal client onto either your bank statement or your email list.
[solo • preneur]
A professional who chooses to go into business for themselves by going “solo.” They will collaborate with others, grow their business without boundaries, and most likely without employees (at least initially).
You don't just want more clients, you want the RIGHT CLIENTS.
You don't want leads, you want people who are DESPERATE to work with you.
You don't want to be an authority, you want to be THE authority in your field (and charge what you're worth).
Your website can do ALL this. But YOU need to be BADASS online.